I design, produce, and manage immersive experiences for IPs, brands, and producers — blending theatrical craft with sharp operations that makes every show smoother than the last.
From the first creative spark to the final get-out, I work across the full lifecycle of an experience — strategy, story, systems, and the people running them.
End-to-end design of immersive shows, walk-through worlds, and live experiences — from concept and narrative through to physical staging and audience flow.
Audit and rebuild the operational backbone of your experience: scheduling, staffing, ticketing, run-of-show, safety, and recovery plans that actually hold up under load.
Original puzzle design, escape rooms, and interactive game logic — narrative-led, rigorously playtested, and built to scale across venues and audiences.
From ideation, to execution, I design the full creative for projects for IPs, brands and producers, enabling events to flourish and audiences to be wowed.
Realistic budgets, cleaner cashflow, and tight cost control across pre-production and run. Plus recruitment, planning and stakeholder management - everything that get in the way of the creative.
Custom AI tooling for staff rotas, audience comms, post-show analysis, and live ops dashboards — quietly making your team faster and your show sharper.
A snapshot of recent collaborations across theatre, brand activations, and venue-based experiences.
Photo: Jason Ardizzone-West
Immersive Theatre
General-managed an immersive production of Douglas Adams's classic. Designed the puzzles for the Vogon Destructor Ship's Cargo Bay, recruited the creative team and company including celebrity casting, and worked with lead producers to deliver their creative vision.
Photo: The Detective Society
Games & Puzzles
Co-founded and led narrative on 28 original games — designing hundreds of puzzles and a fully immersive interactive world that blends the physical and the digital. Now played by tens of thousands of customers worldwide.
Photo: Avalon
Major IP
Part of a three-person leadership team launching Taskmaster: The Live Experience. Managed partners and stakeholders, and built operational strategies and contingencies to ensure the show landed on time, on budget, and built for success.
Photo: Sarah Bardsley
Immersive Theatre
Created and executed budgets across a new phase of pre-production and the operational launch, working with the marketing team and ticketing partners to deliver a smooth on-sale period.
Photo: Fever
Venue Operations
Oversaw all on-site operations across a 60,000 sq ft venue, opening eight major experiences including Dopamine Land — a long-running exhibition that sold over 250,000 tickets. Built operational models to support these experiences launching into new territories.
Photo: Matt Crockett
Live Operations
Delivered operational excellence from launch to close for a major family show — running a show with peak daily throughput in excess of 2,800 attendees and a frontline team of 80.
Tell me about the world you want to build. Thirty minutes, no pitch deck — just a chat about what's possible and whether we'd work well together.
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